Hi, I'm Alex

I am a product manager and startup advisor. I help e-commerce and Web3 companies scale.

You can also reach me via WhatsApp, Discord, Telegram or email:

Startup advisory

I help high potential companies grow and scale.Interested?

Special projects

Strategic short term initiatives:
I will lead product or technical program management for a 1 to 6 months. Billing based on Deliverables or Time & Materials. Past projects include MVP definition + launch, b2b sales strategy, and post launch roadmap review.

On-going advisory

Standard performance level (5 hours per month):
I will attend quarterly strategy meetings and scheduled Advisory Board meetings. I will also actively promote and make introductions on behalf of the Company through my network.

Strategic Performance Level (10 hours per month):
Standard Performance plus I will assist the Company in finding additional, potential founding team members and employees through my network.

Expert Performance Level (20 hours per month):
Strategic Performance plus I will drive the acquisition of marquee customers, strategic partners and key industry contacts. I will also assist the Company on strategic projects.

My Resume

I have 12 years of experience in high growth technology companies.
From start-up to scale-up to multi-national enterprise.

Find me on LinkedIn:

Product Management

- Built Ledger's first software-only product (Web3 Check and Connect browser extension) to compete with MetaMask and other browser wallets
- Launched profitability management systems that captured €20m incremental profit with Machine Learning algorithms
- Managed the feature backlogs of global software systems and the 50+ FTE engineering teams that supported them
- Automated annual contract negotiations, customer support, marketing campaigns and new SKU creation on the Amazon marketplace

Hire & Develop

- Recruited a 5 person team of technical product managers and data engineers to scale a €4.5bn pan-EU business
- Interviewed over 400 candidates across 19 businesses as an Amazon ‘Bar Raiser’
- Promoted 10+ top tier employees across 13 review cycles
- Sourced and closed blockchain engineers, full stack engineers and a crypto-native CTO -- while fully remote
- Scaled a sales team from 5 to 30 FTE in 8 months while delivering 300% YoY growth

Impact at Scale

- Led a 13 person product team to launch fully automated COVID-19 testing across Europe for 240,000 frontline workers
- Automated 12 complex ecommerce workflows for 60,000 Amazon merchants across EU
- Drove $175m Free Cash Flow improvements with dependencies on teams in the US, Canada, UK, France, Germany, Italy, Spain, Slovakia and India


Follow me on Twitter and read past threads on Typefully:

Read my career guidebooks:

Ace your Amazon Interview - learn the application process and interview questions that will get you a dream job offer. Timeless advice for preparing for any interview.

Get to the next level (coming soon) - earn that next promotion by understanding how promotion decisions are made. Learn the complex political, relationship and ranking systems of large companies.

Hire top talent (coming soon) - learn the tactics that world-leading companies use to hire and retain top talent. Develop scalable and consistent hiring processes.

Define your higher purpose (coming soon) - define what your really want our of your life. Learn how to structure and define long term goals that don't make you miserable. Get what you want out of life: wealth, health and freedom.